If you’ve been following Calla Lily for a while, you’ll know that we are unapologetically passionate about colour.
It’s more than just an aesthetic choice — colour is a powerful design tool that helps us shape emotion, tell stories, and create truly personal pieces of jewellery.
We’re endlessly fascinated by the psychology of colour: the shades you choose to wear don’t just reflect your personality — they can subtly influence your mood and even affect how others perceive and respond to you. In the world of fine jewellery, this adds a whole new dimension to how we approach design.

Colours can encourage or dissuade interactions as they are actively sending some sort of message. Howbeit if we are unaware of any of that at the moment we dress ourselves in the morning, most likely, we go for a choice of palette that manifests our current frame of mind.

When applying this knowledge onto gemstones, there’s much to be considered. For one, it is all about chemistry: centuries of mineral consolidation tell their very specific geologic story and every composition explains the reason behind their magnificent shades.

Swoon worthy pinks are undoubtedly the most romantic colour one can opt for. Perfect for engagement rings, they are also fantastic for anniversary presents, and endearing celebrations of milestones such as the birth of a baby, or a graduation for example.

Cheerfully, the pink gems realm is absolutely bursting with options, there’s assuredly a proper shade to match every personality. From spinels to garnets, sapphires and tourmalines, and diamonds, a world of varying nuances to be discovered!
As a first instinct, we tend to associate this colour with tender emotions. But pinks can be fierce as well! Sure, most likely, a pinkish hued pendant will commonly be linked to femininity and affection. But if inserted on a, say, more angular design, with sharp lines and in a bolder, stronger hue. Its effect can be quite striking!

On the topic of varying nuances and undertones, there’s plenty to dwell on. Hot pinks may include sapphires, spinels and topaz, and are meant to captivate and entice. They’re delightful on the eyes, with a bright disposition to cheer up even the gloomiest days. They might be perceived as a bold choice, perfect for making a statement with or used in a non-traditional design.
Though if you typically find yourself leaning into more classic, timeless pieces, then a soft, paler pink variety is probably more suited to your style.

And warmer undertones of morganites present with an easy to wear choice to use on a daily basis, as they make up for great neutrals.

Now for the dark, deeper spectrums. The equivalent of twilight, when the light begins to fade and you are left with a magical moment between day and night: that’s where we fit the gems in this category! Marvellous profound gradations of pink such as malaia and rhodolite garnets, rubellites and tourmalines and some shades of sapphires; these are the striking, perhaps slightly mysterious ones. With dark red traces or exhibiting an alluring purplish glow, you can’t deny their lure and sophistication!

Every collection needs a pop of pink! So wherever your preferences steer you to, there is a right shade to suit every moment and mood. And if you happen to be on the fence, why not mix and match a number of pinks in a single jewel?

In all its variants, pink gems are to fall in love with, making them a great choice for bespoke jewellery for that special loved one.